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Skype: brianthonigman | brianthonigman@gmail.com

SKILLS

Digital Marketing, Digital Strategy, Social Media Management, Social Media Training, Social Media Strategy, Digital Partnerships, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, SEO Training, Public Speaking, Customer Support, Project Management, Copywriting, Freelance Writing, Professional Blogging, SEOmoz Pro Tools, MS Office, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5, WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.

EXPERIENCE

Marc Ecko Enterprises, Web Retailer, New York, NY
Digital Marketing Executive, September 2012 – Present
*Oversee global social media strategy for all Ecko fashion brands on Facebook, Twitter, YouTube, Instagram, Viddy & other platforms, growing following by 300% & counting
* Directing SEO strategy focusing on increasing non-branded organic traffic & relevant links through content creation, on-page/off-page optimization, technical troubleshooting & blogger partnerships
*Building & supporting digital partnerships to foster growth of wholesale, retail, international & licensees such as campaigns in conjunction with Ecko Watches, Ecko Canada, Ecko Audio etc.
*Write articles in Mashable, Business Insider, the Huffington Post & other digital publications for increased brand exposure in top tech publications
*Manage a team of 3, comprised of marketers & designers
*Spearhead training initiatives for various departments on social media & SEO as it applies to fashion
Digital Marketing Manager, April 2012 – September 2012
*Developed global social media strategy for Ecko UNLTD’s Facebook, Twitter & other platforms
*Managed creative & technical direction for Ecko UNLTD’s channels ensuring a branded experience
*Monitored brand mentions & feedback on all channels providing real-time customer support
*Built comprehensive paid, owned & earned media strategies to support company partnerships
*Improved SEO processes to increase qualified traffic to Ecko web properties

LunaMetrics, Social & Analytics Agency, Pittsburgh, PA
Social Media Manager, June 2011 – April 2012
*Oversaw strategic development & implementation of the entire social media department
*Maintained the external communications of LunaMetrics, including managing their blog & various social media accounts, while creating content for the website
*Provided social media community management and/or training to UNICEF, K12, Dr.Jays, Big Burrito Restaurant Group & other clients encompassing a variety of verticals
*Identified business opportunities & forged relationships with related agencies
*Responsible for the creation & delivery of client proposals, creative presentations, social strategies & performance reports
*Developed & maintained top-level relationships with social media news sources to write articles about the tech field
Search Analyst, November 2010 – June 2011
*Assisted clients from different verticals with SEO training, strategy & implementation
*Constructed SEO audits for clients looking to improve rankings, traffic & inbound links
*Established & upheld branded social media campaigns for a variety of clients as part of their SEO package

Sampsonia Way Magazine, Online Literary Magazine, Pittsburgh, PA
Marketing Consultant, May 2010 – November 2010
*Designed, developed & managed comprehensive strategic social media initiatives
*Leveraged comprehensive link building campaigns to help build an authoritative domain
*Optimized editorial content with relevant keywords, title tags & meta descriptions
*Hired, trained & managed editorial & marketing interns

Branding Brand, Mobile & Social Commerce Agency, Pittsburgh, PA
Writing Contractor, August 2009 – August 2010
*Learned fundamentals of online content creation & search engine optimization
*Wrote & edited articles for agency & client blogs increasing organic traffic & engagement

EDUCATION

University of Pittsburgh
Bachelor of Arts, 2006 – 2010
Major: Political Science, English Writing (Journalism Track)
Minor: Sociology

University of Virginia
Semester at Sea, Study Abroad Program, January 2009 – May 2009

VOLUNTEER EXPERIENCE

American Red Cross, Non-profit, New York, NY
Digital Volunteer, March 2013 – Present 
*Monitor Red Cross social media channels using Radian6 to help the non-profit be more responsive, transparent & accessible to people during natural disasters & emergencies

Pratt Area Community Council, Community Development Corporation, Brooklyn, NY
Tech Tutor, November 2011 – November 2012 
*Taught residents with special needs how to effectively use computers for everyday life such as setting up email, using social media, working with software & more

Pittsburgh Human Rights Network, Social Network for Human Rights, Pittsburgh, PA
Member of the Social Media Committee, November 2010 – January 2012 
*Raised awareness about the PHRN’s projects through Facebook customization & strategy
*Helped to increase funds for the PHRN’s projects through Google Analytics troubleshooting & keyword research

Silk Screen Asian Arts & Culture Organization, Local Film Festival, Pittsburgh, PA
Web Director, September 2010 – January 2012
*Updated content, press releases, links, videos, banners, photos & calendar using a custom content management system
*Designed blocks of images & text for various pages of the website

PUBLIC SPEAKING

HuffPost Live, The Internet Newspaper, New York, NY
March 5th, 2013
*Spoke on panel about how social media has changed the advertising landscape for brands & businesses

Focus, Business Centered Social Network, New York, NY
April 3rd, 2012
*Participated in a webinar about the industry trends in location based social media marketing

Student Empowership, Leadership Conference, Pittsburgh, PA
October 1st, 2011
*Presented on a session about how social media can help turn students into leaders & help empower non-profit messaging

PodCamp Pittsburgh 6, Social Media Conference, Pittsburgh, PA
September 18th – 19th, 2011
*Trained class room of conference attendees on how to get the most from their Facebook Pages

UNICEF, The United Nations Children’s Fund, New York City, NY
September 13, 2011
*Taught UNICEF staff about best practices in social media measurement

HubSpot, Internet Software Firm, Cambridge, MA
May 11th, 2011
*Led webinar of 1,700 listeners about Facebook’s 2011 marketing updates & how they affect businesses

Baker Leadership, Local Leadership Development Program, Pittsburgh, PA
November 19th, 2010
*Spoke at a seminar about how social media can help further awareness of social issues & non-profits

PodCamp Pittsburgh 5, Social Media Conference, Pittsburgh, PA
September 18th – 19th, 2010
*Taught session about how blogs, content networks & social media can help spread social activism