This month I’ve written a guest post on All Facebook highlighting 4 urban apparel brands with noteworthy social strategies on Facebook. Here’s an excerpt from my post below, view the entire post here.
A few urban clothing brands do it better than others when it comes to Facebook. Here’s a look at the strategies that make the following four apparel pages pop.
Rocawear defines the lifestyle for today’s young hip consumer offering a variety of jewelry, fragrances, outerwear, dresses and more; so the company’s Facebook strategy reflects this with varied content and original promotions.
Quite often Rocawear’s page shares relevant photos, videos and polls about their own products, celebrity happenings, recent events and insights into the hip hop culture.
This varied content is super enticing for existing fans to interact with, simple because people are visual and enjoy looking at photos and videos.
As a result, Rocawear has more than one percent of its audience “talking about this” brand on Facebook; one percent may seem low, but for the mainly passive Facebook audience this is hard to achieve.
This helps Facebook users have a better understanding of where this shortened link will take them if they click. Posts like this help increase clicks on their shared links, interactions with their posts, views on their videos and ultimately more visibility for Rocawear.
Read the entire post here on All Facebook: http://www.allfacebook.com/facebook-shopping-apparel-2011-10